About Us

Planning for WhatsHalal started in 2015. Since then, there was an increasing awareness and need amongst the muslim community for clarity on the “halal-ness” on food and products.

WhatsHalal’s objective is to be the definitive guide and provider of unquestionably Halal Thoyiban food to the Muslim community. One of the missions of WhatsHalal is to create a Halal ecosystem that benefits both the merchant to consumers, locally and internationally. We seek to reduce, even eliminate, doubt of the Halal-ness of the food you consume, in a fast changing times where information may not be substantially available or easily sourced.

There is no question that our endeavour is a service to the community at large, who’s need for true Halal food sources shows that our believe in consuming what is permitted is still a strong factor in determining our food, and ultimately, our life choices.


  • HalalOnClick is launched. 2014
    The birth of Singapore's first halal-specialised on demand food delivery service.
  • Planning for WhatsHalal begins. 2015
    Ideation for WhatsHalal begins.
  • HalalOnClick expands to the North. 2017
    Deliveries begin in Woodlands, Admiralty and Yishun helping the company become profitable.
  • WhatsHalal Delivery is launched. 2018
    WhatsHalal begin operations in February 2018 providing long distance islandwide delivery from 70 merchants.
  • HalalOnClick expands to the East. 2018
    Deliveries begin for Tampines, Pasir Ris, and Bedok in February 2018.
  • WhatsHalal joins ICO consortium. 2018
    In May 2018, WhatsHalal becomes part of the world's largest ICO consortium with a hard cap of USD 1 Billion launched by PLMP.
  • HalalOnClick joins SLA@Geoworks. 2018
    Geoworks is launched in July 2018 with ABJD.Co Pte Ltd, the parent company of the HalalOnClick brand, as one of the founding tenants.
  • WhatsHalal acquires HalalOnClick. 2018
    WhatsHalal acquires HalalOnClick in August 2018 making it the largest Halal specialised on demand food delivery service in Singapore.

Our Team

Management Team

Azman Ivan Tan

Azman Ivan Tan

Chief Executive Officer

Azman Ivan Tan
Azman Ivan Tan - Chief Executive Officer

A 20-year professional of Technology & Business Management, with MNCs like Pacific Internet, IBM, and Tata Communications, Ivan is leading WhatsHalal to solve global issues in halal food standards.

Mohammad Salehin

Mohammad Salehin

Chief Operations Officer

Mohammad Salehin
Mohammad Salehin - Chief Operations Officer

A graduate of the school-of-hard-knocks, Salehin helmed a successful event management company before joining WhatsHalal, where his organisational expertise and emphasis on people development are brought to bear.

Lim Hong Chuan

Lim Hong Chuan

Chief Technology Officer

Lim Hong Chuan
Lim Hong Chuan - Chief Technology Officer



Chief Commercial Officer


Siti Atikah Lizhen

Assistant Manager, Business Development

Mohamed Rafee

Mohamed Rafee

Director, Agriculture

Mohamed Rafee
Mohamed Rafee - Director, Agriculture

Rafee audits sheep and cattle abattoirs in Malaysia, Jakarta and Bandung as part of ESCAS (Exporter Supply Chain Assurance System). Trained in Australia, he ensures animal welfare meets strict Australian standards, and harmonises best work practices and humane halal slaughter in accordance with AVA Singapore and MLS (Meat Livestock) Australia.



Hassan Alsagoff

Chief Executive Officer and Managing Partner of Mountain Partners Malaysia

Tuan Syed Azmi

Tuan Syed Azmin

Executive Chairman of Commercedotcom,
Special Advisor to WhatsHalal Management Team